Speaker Profile

Alissa Green
Former Head, Content Marketing / Great Wolf Lodge

Alissa Green loves to tell stories and geek out about numbers -- making brand marketing strategy and content creation her perfect match. With over 10+ years of content marketing experience, Alissa was most recently the Head of Content Marketing at Great Wolf Lodge, where she led all brand marketing strategy and execution efforts.

Prior to Great Wolf, she led content marketing and PR for Alliant Credit Union, one of America's largest credit unions and ran social media for Cars.com. On the agency side, Alissa was a Content Director at Imagination and spearheaded the strategy and execution of U.S. Bank's content hub launch as well as content strategy for Regions Bank. She has a wide-range of experience working on both B2C and B2B accounts from her time at Golin, including brands such as: Unilever, Dow, Energizer Personal Care, Sargento Cheese, J&J, Olympus and more. 

When she's not pondering how content marketing can enhance consumer journeys, you can find Alissa volunteering for the Chicago Humanities Festival on their Shortlist Committee and exploring the local culinary and improv comedy scene. Alissa is a Tufts University alum and prides herself on being a life-long traveler; she's lived everywhere from Andalusia, Spain to Galway, Ireland, to Brooklyn, New York.