Speaker Profile

Michelle Greenwald
CEO / Inventours

Michelle Greenwald is a unique blend of practitioner and professor, having worked for nearly two decades in marketing for companies such as Disney, Pepsi, Nestlé, J. Walter Thompson, and General Foods. She now teaches at Columbia, NYU Stern, Cornell, and IESE business schools. Her company, Inventours, provides global innovation benchmarking programs for chief innovation and marketing officers, heads of R&D and design, and creatives. Through her consulting firm Marketing Visualized, she gives practical, customized marketing training seminars. Ms. Greenwald is Forbes’ innovation blogger for its CMO Forum, and she previously wrote a column on innovation for Inc.com. She introduced marketing plans courses at Columbia, NYU Stern, IESE, and HEC Graduate Schools of Business and has supervised the development of literally thousands of marketing and new product plans. Other courses she teaches include Entrepreneurship and Innovation, Global Marketing, Marketing Strategy, Advertising and Promotion, Marketing for Non-Profits, and Intro to Marketing. She is a frequent guest lecturer and marketing panel moderator.