James began his career in ‘non-traditional’ brand strategy. Working at a series of Marketing and Communication agencies in and around New York City. Through his professional experience he has built a combination of technical understanding and conceptual creativity to craft effective, measurable programs for clients and brands such as New Balance, Atari and Mercedes-Benz.
Currently, James is a senior creative leader within The LEGO Group's internal creative agency: leading a team responsible for creating best-in-class digital content across The LEGO Group's owned digital ecosystem.
James was born in London, England and spent his childhood living between New Jersey and the U.K., before coming to college in the U.S. James holds a bachelor’s in fine arts, from Syracuse University. James is currently struggling with reality of being a father to a spirited daughter and identical twin boys… and two dogs. He is a huge fan of all things Arsenal FC, movies and pizza.