Kathy Greif is the chief marketing and strategy officer for the Dalí Museum—a beacon of the Tampa Bay area arts scene—housing an unparalleled collection of Salvador Dalí paintings. She drives strategic planning for the organization and leads all advertising, marketing and PR efforts as well as oversees membership, group sales and venue-use. Prior to joining the Dalí Museum, Ms. Greif was vice president of marketing for lifestyle drinkware brand Tervis. She has held two leadership roles at the multi-billion dollar Home Shopping Network. Kathy was an e-commerce director at media powerhouse Discovery Communications and cut her teeth on new media at Fannie Mae. When not obsessing over killer creative or clever marketing strategy, you’ll find Kathy on the running trails.