Speaker Profile

Cheryl Gresham
Media Director / Taco Bell Corporation

Since joining the team almost five years ago, Cheryl Gresham has played a crucial role in the brand’s relevance by encouraging increased focus on digital and social media, moving the company from a small player to a digital media leader, which resulted in Ad Week naming Taco Bell Hottest Digital Marketer of the Year for 2014 and 2015. She has also expanded overall national media efforts into a multichannel strategy which now includes audio, Hispanic, and cinema. With experience across a variety of industries, including retail (Petco), auto (Toyota), consumer electronics (Vizio and Gateway), and QSR (McDonald’s and Quiznos), Ms. Gresham leads media strategy for best-selling platforms including Doritos Locos Tacos, breakfast, and the mobile app.