Norman de Greve is responsible for developing and implementing a comprehensive, enterprise-wide marketing strategy to build the CVS Health brand and clearly position the company as the preferred pharmacy innovation company.
Previously, Mr. de Greve served as president at the Boston and Detroit offices of DigitasLBi. He is experienced in cross-channel communications planning, brand campaigns, media, loyalty, and analytics in industries such as financial services, health care, travel, retail, and automotive.
Mr. de Greve earned a bachelor of arts degree from Ithaca College and an M.B.A. with Honors from the University of Chicago Graduate School of Business.