Betsy Grondy is the Global Email Strategist at Lenovo, where she leads email strategy for the consumer email marketing program in 36 countries worldwide. By focusing on best practices, evolving along the maturity curve, and developing an email program that’s rooted in one-to-one automation, she’s helped the program achieve record year-over-year growth. Prior to her current position, she was Email Marketing Manager for EMEA, based in the United States.
Having worked for many years in branding and public relations, she has a knack for email marketing and a passion for opens and clicks. Betsy balances her vast industry knowledge with her commitment to learning the latest marketing techniques and how to best present value to subscribers. Her platform experience includes Responsys, Bronto, Constant Contact, and Marketo.
In her spare time, she enjoys restoring vintage furniture, collecting toys and vintage kitchenware, and spending time with her husband, four dogs, and cat.