Ben Grossman is the SVP, Group Strategy Director at Jack Morton Worldwide (IPG), overseeing the strategy practice across the New York, Boston and Princeton offices. Ben leads new business pitches and establishes vision for accounts, setting the agency’s approach to business consulting, brand planning, communications architecture and measurement. He also serves on the agency’s Global Creative Council and heads the agency’s digital and content marketing practice. Ben has set strategy for some of the world’s foremost brands, including L.LBean, Subway, Liberty Mutual, P&G, Love Has No Labels, Fidelity, Calvin Klein, PUMA, Lady Gaga’s Born This Way Foundation and many more. Attuned to what’s next and what constitutes best practices, he is passionate about business strategy, data-driven decision-making and creative efficacy. He is a frequent speaker at industry events and in the media.