Steve Guenther is vice president of digital auditing services at AAM. As a founding partner and vice president of ImServices Group, he has more than 20 years of experience in digital technology auditing. Mr. Guenther has been instrumental in helping develop many of today’s key standards and practices for the interactive advertising marketplace, including the IAB’s Quality Assurance Guidelines, various IAB Measurement Guidelines (including the MRC Viewable Impression Guidelines), and the IAB’s Ad Campaign Measurement Process Guidelines. Mr. Guenther leads the integrated digital audit team at AAM, which helps clients address fraud detection and prevention, ad delivery verification, and brand safety through platform certification audits, independent validation through the IAB’s Quality Assurance Program, and MRC accreditation support. Prior to joining ImServices in 2003, Mr. Guenther was the director of interactive auditing for ABC Interactive. Prior to that, he served as a field auditor for AAM (then ABC) and rose to manager of newspaper field auditing before continuing his career with ABC Interactive. He graduated from Iowa State University with a bachelor’s degree in accounting. He is a Certified Information Systems Auditor.