Speaker Profile

Maggie Guinivan
Marketing Associate Director / Wayfair

Margaret (Maggie) Guinivan leads Wayfair Print Marketing in the US and Canada. In this role, she drives strategy, creative production and performance analysis for Catalogs, Retail Circulars, Shared, and Direct Mail programs. Before moving to Print, Maggie led Wayfair Vertical Marketing, part of the Marketing Strategy & Operations function, where she developed and drove tailored, omni-channel approaches to grow Wayfair’s emerging product categories. Prior to Wayfair, she worked in consulting with the Boston Consulting Group and Kantar Retail, focused on financial institutions and consumer packaged goods. Maggie has a bachelor’s degree from Dartmouth College and an MBA from the University of Chicago Booth School of Business.