Veronica is a true marketer at heart. Throughout her career she has helped brands connect with their consumers, push for creative effectiveness and drive growth. As Director Global Creative Council at Meta, Veronica partners with the marketing industry's most influential creative leaders to ideate on the marketing industry’s biggest challenges.
Before joining Meta, Veronica was Senior Vice President of Growth and Innovation at Effie Worldwide. She led Effie's expansion beyond awards and built new training and thought leadership programs focused on marketing effectiveness. In her role as Vice President of Marketing at Oscar Health, Veronica launched and scaled the health insurance start up, catapulting it into "unicorn" status. She started her marketing career in account management at various agencies including BBDO, droga5 and FCB.
Veronica and her family currently split their time between Brooklyn and the Catskills in upstate NY. Chauffeuring her son and daughter between school, Spanish classes, marching band and lacrosse take up most of her free time. But when she has the time, Veronica enjoys doing DIY home improvement projects. She's currently learning how to retile her kitchen floor.