Amy Halford is the Director of Owned Media at General Mills. She and her team are responsible for developing content, user experience, and digital and CRM strategies across the company’s food publishing digital platforms including bettycrocker.com, pillsbury.com, tablespoon.com, quericavida.com and boxtops4education.com. These food platforms combined put General Mills among the top 5 digital food publishers in the U.S. Amy’s experience includes leading marketing strategy, digital marketing, CRM, and brand management across CPG and retail industries. Amy received her M.B.A. from the University of Minnesota, her B.A. in Business Administration from the University of Northern Iowa and has been recognized as Brand Innovator’s 40 under 40 and as Advertising Age Women to Watch 2016.