Kristin leads go-to-market efforts for brand measurement solutions across Google’s largest brands and agency partners. She and her team work to commercialize third partner measurement companies and prioritize business and product needs. Kristin is an experienced media sales leader and spent six years leading a cross-functional sales team focused on bringing digital marketing solutions across Google’s search, display, video and mobile platforms to large Google customers. Kristin previously led Google’s cost-per-action publisher development efforts and also held positions at Google in network development and marketing.
Kristin joined Google after the 2008 acquisition of DoubleClick, where she was the Director of Product Marketing at DoubleClick Performics. Kristin was also a Principal at Corporate Technology Communication and spent several years as Senior Vice President of Ludgate Communications, now part of Interpublic Group. At Ludgate, Kristin led account management for the financial communications practice focused on launching international issuers in the U.S. financial markets.
Kristin is passionate about accountable advertising and previously served on the Board of Directors for the Performance Marketing Association. She also served on the Career Advisory Board, sponsored by DeVry University. Kristin has a bachelor’s degree in Communications and Marketing from Central Michigan University.