Christina Hanson is the global chief strategy officer of OMD Worldwide, where she develops the paradigms, protocols, and partnerships that empower the agency’s employees to make better decisions, faster for clients. She is also one of the lead architects in developing OMD's design planning process and has led centralizing how teams work, collaborate, and deliver value around Omnicom’s Omni data platform, enabling a single-view of the consumer from insights development to audience building, channel planning, content inspiration, and message distribution.