Kristin Harrer is the global CMO of Vans, where she’s responsible for leading the global marketing and creative teams across product, action sports, brand platforms, and communications.
Previously, Ms. Harrer was the CMO of Dollar Shave Club and served as the head of creative and brand marketing for the mobile division of Samsung North America. She also helped launch Nike’s global consumer knowledge division as head of insights, led global brand marketing for Nike Women, and led the Nike Football innovation offense during the 2014 FIFA World Cup. Ms. Harrer started her marketing career with Wieden+Kennedy.
Ms. Harrer holds a law degree and an M.B.A. from the University of Oregon and a B.A. from Washington University in Saint Louis.