Speaker Profile

Erin Harris
Chief Marketing Officer / Lobos 1707

Erin Harris is a world class marketer with extensive experience building brands. With more than 20 years of experience in spirits and consumer goods, she is an intuitive brand leader focused on maximizing sales results and consumer demand. Erin brings innovation and strategic thinking to the table and is known for an ability to build savvy consumer brands that have commercial success. She leverages the insights of experience with real world trends to deliver high impact brand propositions. 

In addition to being the cofounder of Pronghorn, Erin is currently serving as the Chief Marketing Officer of Lobos 1707, an independent tequila & mezcal spirits brand. A new addition to the executive team, Harris joins the brand’s “Wolfpack” and will help lead at Lobos 1707 alongside Founder and Chief Creative Officer, Diego Osorio, and Chief Executive Officer, Dia Simms.

Most recently, Erin was the SVP, General Manager of Blue Flame Agency where she oversaw agency growth, operations and client management. Previously, she devoted over 10 years to Combs Enterprises, working across the company’s portfolio for brands including CÎROC DeLeón Tequila and Sean John. Her strategic eye and strong leadership led to record sales for new CÎROC variants and significantly increased sales for DeLeón Tequila. Erin also served as the Executive Vice President of Marketing at Voli Spirits where she increased sales nine-fold over three years.