Michael Harrison leads the marketing consulting practice at Winterberry Group, where he focuses on strategic and executive competencies in all aspects of business and digital transformation, including customer experience, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.
Previously, Mr. Harrison was a partner at RAZOR, which merged with NSI Marketing Services to create Ansira, where he served as chief strategy and analytics officer. He also built data and digital competencies focused on globally recognized brands in retail, automotive, and consumer packaged goods at Doner Advertising and Havas (formerly Euro RSCG 4D).
Mr. Harrison holds a B.A. in economics from Elon University and an M.A. in economics from Eastern Michigan University.