Speaker Profile

Tom Harrison
Chairman Emeritus / Russ Reid

Tom Harrison is chair emeritus of One & All, the direct response fundraising agency formerly known as Russ Reid Company. After a decade with the international public relations firm of Edelman Worldwide, where he served as executive vice president and as a member of the international board of directors, Mr. Harrison joined One & All in 1985. As chair and CEO, he provided leadership to One & All and to its work for more than 200 nonprofit clients, guiding it to become the leading agency in the U.S. and Canada exclusively helping nonprofit organizations grow through innovative, successful direct response fundraising programs via digital, direct response television, direct mail and direct response radio channels. His extensive experience includes managing marketing and communication programs for a client roster that contains Toyota, Mattel, Boys Town, St. Jude Children’s Research Hospital, Operation Smile and many more. Tom has served as vice-chair of the Direct Marketing Association’s Nonprofit Advisory Council and he is an accredited member of the Public Relations Society of America. Mr. Harrison frequently lectures on marketing, fundraising and management. Tom is also the recipient of numerous awards, including the ANA Nonprofit Federation’s 2018 Max Hart Lifetime Achievement Award.