Ellen started at World Wildlife Fund in 1999 and has managed several areas of responsibility during her tenure, including: Member Services, Acknowledgments, Appeals, Renewals, Mid-Level Donor Programs, Telemarketing, Sustainer acquisition, et al. As a Program Manager in the Direct Response Marketing Team she has managed the Direct Response TV Program since 2010, including all aspects of creative, back-end operations, vendor management and media strategy/optimization.