As Chief Marketing Officer for Amway’s North American affiliate, Jori Hartwig is responsible for all marketing activities including brand management, public relations, experiential marketing, digital marketing, and market research.
Most recently, her work has focused on the development of a multi-million dollar consumer marketing and advertising campaign, “We Are Amway,” and on breaking new ground on digital, social media, and mobile strategies to reach consumer and distributor multicultural segments.
Jori is a seasoned marketing executive with more than 20 years of experience in consumer packaged goods and business-to-business marketing for SC Johnson, Pillsbury, Bemis, and Fiskars. She joined Amway in January 2009 after serving as vice president of marketing at Marcus Corp., where she focused on marketing, e-commerce, and brand development for 20 properties in the company's hotels and resorts division. She gives back to her community by serving on the Board of Directors for Junior Achievement in Grand Rapids, Michigan.