Speaker Profile

Michael Heberle
Global Chief Analytics Officer / Kinesso

Michael Heberle is the Global Chief Analytics Officer at Kinesso where he leads a team of more than 800 data scientists and analysts who provide best-in-class, data-driven measurement and analytics solutions for the Marketing Intelligence Engine technology platform.  

With more than 25 years’ of analytics practitioner and leadership experience, Michael has deep expertise in data strategy, data science, and predictive analytics, and is most passionate about developing teams with a strong sense of inclusion and collaboration. With his passion for client success, Michael is responsible for aligning Kinesso Services with client needs, as well as establishing methods and best practices to ensure successful measurement and analytics outcomes.  

Prior to his current role, Michael served as Kinesso’s Chief Marketing Scientist, with a special focus on audience creation and holistic media ROI optimization. Michael has also held a variety of analytics and product leadership roles across the U.S. and Europe for industry powerhouses Mediabrands, Initiative, Nielsen, IRI, and GfK. 

Michael is based in Chicago, where he lives with his wife, two children and dog. He holds the title of Diplom Kaufmann from the Technische Universität Berlin, Germany, and enjoys biking, beach volleyball and European football.