Speaker Profile

Michal Heiplik
Executive Vice President, CDP & Membership Marketing / WGBH

Michal Heiplik is the Executive Vice President for the Contributor Development Partnership, or CDP (www.cdpcommunity.org). As a 18-year public broadcasting veteran, Michal has extensive experience in database management, membership development, and in identifying fundraising practices that drive positive results. His analytic approach to fundraising and operational problems has given rise to innovation and positive results in his past endeavors. Through identification, sharing and execution of sound fundraising practices, Michal is working to generate new ways stations can collaboratively add prospects and increase net revenues. He is also an Executive Director for Local Development at WGBH. In this role, he oversees all aspects of membership at the Boston stations, including individual giving, direct mail solicitation, online giving, door-to-door, and on-air pledge.