D. John Hendrickson has established a practice that concentrates on all aspects of advertising law. With more than 30 years’ experience in the advertising industry, he represents advertisers and advertising agencies (traditional and interactive) in storyboard and copy review, claims substantiation, celebrity endorsement agreements, agency-advertiser agreements, media buying agreements and right of publicity issues; direct response companies in negotiations for acquisition of products and talent, and in negotiations with vendors for telemarketing, media buying, fulfillment, and back-end marketing services; and celebrity talent in negotiations for spokesperson and endorsement agreements.
Mr. Hendrickson is an accomplished lecturer, frequently speaking at national and international industry forums including the Electronic Retailing Association and the American Association of Advertising Agencies. He is also an instructor at the Advanced Institute on Advertising Studies sponsored by the American Association of Advertising Agencies.
Mr. Hendrickson has authored numerous articles on government regulation of advertising, right of publicity issues, and celebrity endorsement liability. These include: Video Games and Amateur Athletes: Who Controls Their Image? (Orange County Lawyer magazine, Oct. 2011, Vol. 53, No. 10 (page 12)); Appeals Court Finds Garvey Didn’t Foul Out in Infomercial-Host Role (L.A. Daily Journal, Oct. 2004); An Inventor’s Guide to Infomercials and Other Forms of Direct Response Marketing, a four-part series in Inventors’ Digest (2001); FTC’s Action Against Steve Garvey Raises Threat of Celebrity Endorser Liability, DM News (Dec. 2000); Ethics in Licensing: The Seven Deadly Sins, Insight Information., Inc. (Sept. 2000); Model Form and Commentary: Celebrity Contract for Direct Response Marketing, Matthew-Bender Entertainment Contracts (1999); FTC’s Expansion of “Unfairness” Jurisdiction Imperils Speech Rights, Washington Legal Foundation Legal Backgrounder (Jan. 1999); Ignorance Isn’t Bliss: Producers Can be Liable for Misleading Advertising Claims, Response TV (Nov. 1998); Celebrity and Personality Licensing, Insight Information, Inc. (Nov. 1998); Ad Infinitum Checklists: Product Licensing in Direct Response (2006); and Ad Infinitum Checklists: Legal Review of Advertising Claims (2007). He has also been featured in DRTVQUARTERLY giving insights as to the lawyer’s role in the creation of a DRTV campaign (Q1 2006 issue).
After receiving a Bachelor of Arts degree with distinction from Stanford University in 1977, Mr. Hendrickson earned his Juris Doctor degree, cum laude, from Pepperdine University School of Law in 1981.
Mr. Hendrickson is admitted to practice in California and Tennessee and before all of the Courts of the States of California and Tennessee, as well as the U.S. Supreme Court, the U.S. Court of Appeals, Ninth Circuit, and the U.S. District Court, Central District of California.