Speaker Profile

Sofia Hernandez
Head of NA Business Marketing / TikTok

Sofia Hernandez is the head of N.A. business marketing for TikTok, where she's responsible for building innovative marketing solutions that help brands engage with their communities through powerful and creative storytelling. As a passionate advocate for social justice, she also co-founded Black on Black BK, an apparel line dedicated to spreading messages of equality and empowerment.

Previously, Ms. Hernandez was the chief client officer at consumer insights platform Suzy, where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a customer-first approach.