Speaker Profile

Fernando Herrera
Vice President of Imaginarium & Marketing / Sun-Maid Growers of California

Fernando Herrera leads marketing for Sun-Maid Growers of California.

Mr. Herrera has experience across multiple categories, including consumer electronics with Beats by Dre, olive oil with Bertolli, and frozen pizza with Kraft Foods. He has also offered interim CMO consulting services.

Mr. Herrera received his M.B.A. from the University of Southern California Marshall School of Business. He also holds a B.S. in cognitive science from the University of California, Irvine.