Speaker Profile

Lucas Herscovici
Vice President, Strategic Functions, Global / Anheuser-Busch InBev

Lucas Herscovici is the global vice president of strategic functions at Anheuser-Busch InBev (ABI). In this role, Mr. Herscovici oversees all consumer connections, insights and innovation for AB InBev’s global portfolio of beer brands, including category-leaders Budweiser, Corona, Stella Artois, Bud Light, Skol, Brahma, Castle Lager and Aguila. Since joining the company in 2002, Lucas has built a cross-functional and international career, holding a series of leadership roles in marketing and sales that have taken him across the U.S. and abroad. Some of his recent achievements include: leading the first-ever global media pitch for ABI, implementing and scaling in-house programmatic media buying; achieving digital leadership of ABI within the beverage category and redefining the sports experiential strategy and portfolio. Mr. Herscovici is a native of Buenos Aires, Argentina and holds degrees from St. Andrews University and The Buenos Aires Institute of Technology. Lucas lives with his wife and four children in the New York area and enjoys soccer, tennis, travel and…of course…beer!