Kaitlin Hespos recently took on a new role as Retirement Marketing Director for New York Life Investment Management. For the previous two years, Kaitlin worked on the Client and Agent Marketing team at New York Life, where she managed the Business Solutions program. The program seeks to raise awareness among small business owners about the need for life insurance to protect their business. Specifically, the program provides New York Life agents marketing tools to effectively engage with the small business owner consumer.
Kaitlin has worked in various marketing roles throughout her career, including a media buying role at Universal McCann and a program management role at Liberty Mutual. She has her M.B.A. in marketing and brand management from Vanderbilt University.