Speaker Profile

Brad Higdon
SVP, Group Account Director / The Martin Agency

Brad Higdon joined The Martin Agency in 2004, after two years with Mullen. He was named an officer of the agency in 2007, based largely on the success of the brands he has worked with, including Wachovia, JPMorgan Chase, Miller Brewing Co., NASCAR, Hoover, 1-800-CONTACTS, FreeCreditReport.com, and BFGoodrich Tires. Before heading up the GEICO account, Mr. Higdon managed the agency’s global relationship with ManpowerGroup, partnering with client teams in the U.S., U.K., Stockholm, Paris, and Frankfurt, as well as heading up the agency’s relationship with Kraft Foods. He has a degree in business management from North Carolina State University. He has been a guest speaker at the University of Virginia–Darden School of Business, University of Richmond–Career Development Center, Robin’s School of Business, and VCU Brandcenter.