Amber Hobson is an Account Manager with MDS Communications who has more than 15 years of experience working with a diverse mix of organizations including health and humanitarian efforts, arts and entertainment, political, and Christian ministries. She has worked on both the client and agency sides of the business where she has used her expertise to boost cultivation, retention and revenue generation for her clients. Prior to joining MDS, Amber spent 8 years developing telephone campaigns for St. Jude Children’s Research Hospital, most notably launching their sustainer upgrade and Spanish sustainer campaigns. Her data-driven mind and deep regard for the donor experience allows her to weave the telephone channel seamlessly into comprehensive direct marketing plans.