Jonathan Hoffman is charged with evolving media agency network Starcom MediaVest Group (SMG) to its next generation role by planning and designing dynamic integrated experiences that evolve marketing from making people want things to making things people want.
Prior to SMG, Hoffman spent more than a decade in creative agency management, serving as president/chief creative officer at Campbell Mithun in Minneapolis from 2005 to 2009. From 2000 to 2005, Hoffman was vice chairman/executive creative director at Starcom’s Publicis Groupe sister agency Leo Burnett in Chicago. Before his stint at Burnett in Chicago, Hoffman acted as the chief creative officer at Leo Burnett in Warsaw, Poland from 1997 to 1999.
Hoffman graduated from Vassar College in Poughkeepsie, New York with a bachelor of arts in English/drama