Speaker Profile

Sarah Hofstetter
President / Comscore

Sarah Hofstetter is a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption. Before joining Comscore as president, Ms. Hofstetter spent 13 years at 360i, leading the agency’s adaptability, helping marketers capitalize on industry changes, and building best-in-class practices across creative, media and digital. Under her stewardship, 360i was recognized by Ad Age as one of the top advertising agencies for eight consecutive years. Driving Sarah’s success is her solutions-oriented mindset and ability to steer client business through disruption. Since joining 360i, Ms. Hofstetter created and evolved the agency’s capabilities, equipping brands such as Oreo, HBO, Nestlé and others with the tools and knowledge to tackle their most pressing business challenges and leverage their paid, earned and owned media strategies through integration. Under her watch, 360i grew from a small startup with 30 employees to a household name within the industry, with offices across the country and a thousand-strong staff. Sarah also shepherded many of the agency’s social good initiatives, including launching “The Den,” a free workshop providing digital education to nonprofit marketers. In 2018, she was elected to the board of directors for Campbell Soup Company.