Jessica Hogue is the general manager of measurement and analytics at Innovid, where she leads the company’s strategy, design, and execution of measurement- and analytics-based solutions and partnerships.
Ms. Hogue came to Innovid from Nielsen, where she had numerous leadership roles in client services and product leadership. Most recently, she led the digital client service teams. Previously, Ms. Hogue was responsible for the deployment and market adoption of the Total Audience measurement system. She joined the company after the acquisition of BuzzMetrics (later NM Incite).