Speaker Profile

Lakesha Holloway
Senior CRM & Personalization Strategist / Atrium Health

Lakesha Holloway is the senior CRM and personalization strategist for Atrium Health, where she’s responsible for digital personalization and oversees strategy, roadmap, teams, and platforms. She is also the Salesforce administrator, responsible for the daily management of Marketing Cloud and Health Cloud.

Ms. Holloway is 3x Salesforce Certified and a Trailhead Ranger. She earned an M.S. in marketing management from the University of Maryland University College, an M.S. in internet marketing from Full Sail University, and a B.S. in management science from the University of South Carolina.