Speaker Profile

Melanie Holloway
Senior Counsel / Altria Client Services LLC

Melanie Holloway is senior counsel at Altria Client Services, where she provides legal support to the IQOS team, advising the business on issues related to marketing and sales, consumer research, and federal and state tobacco laws and regulations.

Ms. Holloway began her career practicing intellectual property law with McGuireWoods LLP before directing the Intellectual Property Institute at University of Richmond School of Law.