Lester Holze is Vice President of Sales - Retail/CPG of Experian’s Marketing Services, which helps marketers get to know existing customers, find the right potential customers, uncover the most appropriate communication channels, activate those audiences, develop messages that resonate, and measure the effectiveness of marketing campaigns.
Prior to Experian, Lester was Vice President of Sales with Triad Retail, where he managed a team that worked with vendors advertising on Walmart.com. Prior to Triad, Lester was the Director of National Sales at Cars.com. His team called on the East Coast based OEM's and their agencies selling Display and Cars.com 1st party data on car shoppers. Before Cars.com, Lester was the Vice President of Business Development at ShopLocal. ShopLocal was the #1 online circular company working with the largest retailers including Walmart, Target, Walgreens, CVS, and 90% of the top 25 retailers. He has also held various sales leader positions over the past 15 years at Comcast Spotlight, The Washington Post and The Baltimore Sun. Lester is a graduate of Marquette University.