Speaker Profile

Mark Hudson
Procurement Category Manager- Marketing Agencies and Media / Walgreens Co.

Mark has over 30 years of combined agency, marketing and procurement experience with a current focus on Marketing Services procurement in the Walgreens Boots Alliance (WBA) Group Procurement organization, he supports global marketing category management and supplier relationship management programs with key agencies for multiple businesses and markets. Key categories and initiatives include responsibilities are Creative, Media, Digital, Programmatic, group level deals, transparency, performance auditing. Prior to Walgreens Mark's was at BP in roles that evolved from US lead for all Marketing Services categories to global lead for the Advertising category focusing on agency relationship management and value development for all businesses. Rounding out his experience Mark had various marketing and agency roles with advertising, promotions, digital, production and media specializations. Mark holds a B.S in Advertising from Southern Illinois University and has completed the 4A's advanced advertising studies program.