Carole Irgang joined IBM as an executive partner working with the iX team to accelerate growth by helping Fortune 100 companies future-proof and transform marketing. The iX team creates groundbreaking customer experiences that live at the intersection of technology, strategy, and world class creativity.
Prior to joining IBM, Ms. Irgang worked as SVP global brand marketing at GoDaddy, leading the charge in building a new customer-first marketing approach. Ms. Irgang also successfully managed her own marketing consultancy, Red Shoes Marketing, which helps Fortune 500 brands stand out in today’s cluttered marketplace.
Before launching her own company, Ms. Irgang was the SVP of Integrated Marketing Communications at Kraft Foods. She started her career on the agency side of the business and rose to EVP at WPP’s Grey and Mediacom.