Peter Isaacson is a proven business leader, with over 25 years of marketing experience ranging from branding and advertising to corporate communications and product marketing, including deep experience in both B2C and B2B marketing and managing large teams across international markets. He is responsible for overall marketing strategy and execution at Demandbase, including product, corporate, and field marketing. Previously, Mr. Isaacson was CMO at Castlight Health, helping to scale up the company and build the marketing team prior to its successful IPO. He has also held leadership positions at Microstrategy and Adobe, where he led various functions, including brand marketing, worldwide field marketing, and the worldwide education vertical business. Mr. Isaacson got his start in advertising, working at agencies in New York on accounts ranging from P&G to Compaq.