Speaker Profile

George Ivie
CEO and Executive Chairman / Media Ratings Council (MRC)

George Ivie is the executive director and CEO of the Media Rating Council, Inc., a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to ensure high ethical and operational standards in measurement services.

Previously, Mr. Ivie was a partner at EY and their lead representative and advisor to the Media Rating Council, conducting all audits and interacting with management and member organizations. His background includes more than 35 years of experience in media research auditing, oversight, and consulting.