Speaker Profile

Beverly Jackson
Vice President, Social Portfolio Strategy / MGM Resorts International

Beverly Jackson is the vice president, social portfolio strategy at MGM Resorts International, one of the world’s leading global hospitality and entertainment companies. Ms. Jackson sets the strategic direction for social campaigns across the MGM Resorts brand portfolio. She researches, develops, establishes and amplifies the brand voice across new and emerging platforms. As a digital marketing champion for the company, she works with the internal agency account and creative teams to develop engaging brand storytelling strategies across multiple media platforms. An experienced digital marketing leader, Beverly has a passion for disruptive brand strategies and innovation. She has worked with some of the most iconic media and entertainment brands to create compelling content across platforms. This omnichannel approach has successfully delivered key insights, metrics and business-winning ROI. Ms. Jackson recently served as the head of social marketing for Yahoo, where she provided leadership on social media integration on mobile, original content strategy and social trends to transition the brand to mobile. Beverly has worked as a digital marketer in leadership roles at some of the largest agencies, media companies and startups, including IPG, WPP and Tribune Interactive Media, where she built innovative content and revenue-generating programs.