Speaker Profile

Lanae Jackson
Multicultural Marketing Manager / Nissan

Lanae Jackson, an award-winning, marketing professional, directs Nissan USA's multicultural strategic framework that develops and implements key initiatives to increase awareness, drive purchase consideration and achieve sales objectives.  She also leads a cross-functional team, which oversees the marketing for the multicultural consumer segments, identifies trends, and tactics to achieve Nissan’s goals.  “Our mission is to engage with all consumers, especially within big media moments, such as Disney’s “A Wrinkle In Time,” Habitat for Humanity’s “Home is the Key” giving campaign, the Mexican National Team partnership, BET Awards, Gay Softball World Series and Latin Grammy Awards,” says Lanae.  The driving force behind Lanae’s work is her interest in building relationships.  “When a brand can be visible and active in consumers’ passion points, the authentic relationship with the audience can develop.  That excitement and personal connection are what inspires me.”