Joseph Jaffe is a multiple author, serial entrepreneur, and one of the most sought-after consultants, speakers, and thought leaders on marketing, innovation, disruption, and change.
At HMS Beagle, a strategic consultancy, Mr. Jaffe helps clients navigate the journey to survival and growth through training, facilitated workshops, and other means. Throughout his career, Mr. Jaffe has worked with some of the largest brands in the world, including IBM, Coca-Cola, AB InBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelēz International, and Keurig Doctor Pepper.
Mr. Jaffe’s fifth book, Built to Suck: The Inevitable Demise of the Corporation ... and How to Save It?, was released in March 2019. Hi impassioned, straight-shooting, and honest perspectives have found their way to every major media outlet, including CBS, ABC, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Ad Age, and Adweek.