Nathan James is the Senior Manager of Marketing Analytics at PepsiCo North America Beverages. He leads the media research and analytics capability across the beverage portfolio. Nathan is responsible for driving measurement innovation across the portfolio to develop insights that support the future success of marketing campaigns. Prior to joining PepsiCo in 2015, Nathan led the Unilever Analytics team at Mindshare. He has also spent time at Initiative and Acxiom earlier in his career.