At USIM, Rob's role is agency lead for analytics, strategic insights, optimization and reporting.
He established a proprietary agency ID Graph solution to enhance integration of client 1st party data and has created a new architecture of strategic decision-making tools underpinned by unique data assets and innovations.
Rob has developed a new agency AI-based optimization tools to lead location/trading zone investment strategies via programmatic/addressable and automated buying channels
Rob brings 25 years of experience in marketing analytics, audience sciences, media strategy, media buying and research to USIM. Throughout his career, he has created unique, data-driven insights, tools and strategies to help agencies enrich strategic communication planning for clients such as Verizon, Toyota (Scion), Disney, Nestle, JP Morgan Chase, Hewlett-Packard, FOX, General Mills, Sonic Drive-In, and more.
An industry thought leader, Rob has presented at SXSW and ARF on topics related to consumer experience and owned / paid media synergies, and was co-author Journal of Advertising Research Best Practitioner Paper 2018. He holds a degree in Economics from the London School of Economics.