With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channeled marketing approach to traditional fundraising campaigns. She serves an integral part in creating and establishing innovative online solutions, which integrate with offline channels maximizing nonprofits’ retention, net revenue, and brand awareness. Barbara has established and managed comprehensive direct response programs for many nonprofits and has been part of the MarkeTeam Team for over 16 years. When not working, Barbara enjoys spending time with her family, two rescue dogs and two granddaughters. She enjoys traveling and a nice glass of wine from Italy or France.