Speaker Profile

Louis Jones
Executive Vice President, Media & Data / 4A's

Louis Jones enables the 4A’s Media & Data Practice to amplify its members’ collective voice with various partners and suppliers. He oversees the 4A’s media committees/task forces and serves as liaison with industry associations to lead efforts that address industry-wide issues like brand safety and cross-media measurement. Prior to joining the 4A's team, Mr. Jones had consulted for the Mobile Marketing Association (MMA) for over a year, helping them create mobile education modules to help advertisers continue to invest in the mobile channels. Charged with creating the integrated media agency of the future, he joined Maxus/GroupM in the fall of 2009 to lead Maxus to a new data-focused agency model that put digital at the center of communications planning. In his five years there, Louis grew Maxus into a top 10 media agency, earning Adweek's U.S. Media Agency of the Year honor in 2012. Previously, Mr. Jones was responsible for Havas Digital’s global services, including product development across the various digital agency networks including digital, direct response, mobile, systems integration and creativity. Prior to this, he led three years of double-digit growth for Media Contacts’ U.S. operations. Louis had been a part of the Havas Media family since May 2001.