Alicia Kabiri is the VP and senior counsel of brands and marketing. She joined Hilton in August 2012 and is responsible for supporting Hilton’s branding, marketing, loyalty and corporate communications functions. Ms. Kabiri previously held the position of VP and senior counsel of operations, supporting Hilton’s management group in the Americas. Prior to Hilton, Alicia was general counsel and head of human resources for BridgeStreet Worldwide, a global serviced apartment company. Ms. Kabiri has also held legal positions at Interstate Hotels & Resorts (previously MeriStar Hotels & Resort) and Wyndham Worldwide. Alicia is a graduate from James Madison University, and received legal degrees from Syracuse University and Georgetown School of Law.