Soyoung Kang is the Global CMO at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide and has over nine million social media fans. In her role, Ms. Kang is responsible for driving the overall strategy, planning, and operations for marketing and e-commerce at the gen Z-focused brand. She has been named a CMO Next by Forbes, a CMO to Watch by Business Insider, and a Beauty Innovator by Glossy. As a strong proponent of diversity, equity, and inclusion, she serves on the Adweek DEI Council.
Ms. Kang was previously an executive with Bath & Body Works and Victoria’s Secret, and a strategy consultant at The Boston Consulting Group. She holds a B.S. in architecture from MIT and a dual M.B.A. in marketing and finance from The Wharton School, and was a Fulbright scholar.