Alexander (Alex) Kaplan is a litigation partner in Proskauer’s New York office, expert in advertising, trademark, copyright and trade secrets law. A seasoned courtroom lawyer, Mr. Kaplan has nearly two decades of experience litigating high-stakes cases in all of these disciplines. Clients turn to Alexander for his unique blend of litigation skills and comprehensive knowledge of intellectual property law. Outside of the courtroom, he provides daily counsel to his clients on legal questions that affect key business decisions. In advertising matters, Mr. Kaplan represents and advises a range of consumer product, fashion, food and beverage, pharmaceutical and medical device companies before the federal courts and the National Advertising Division (NAD). He has represented both plaintiffs and defendants in numerous Lanham Act cases in courts across the country, including in multiple preliminary injunction hearings and jury trials. Beyond litigation, Alex frequently counsels clients concerning advertising claims substantiation and review. He is an editor of and contributor to Proskauer’s advertising law blog, Watch This Space: Proskauer on Advertising Law, and is a frequent speaker at advertising law conferences and courses.