As the outgoing CEO of MEC North America, Marla Kaplowitz has been at the helm of driving forward the agency’s strategic growth initiatives since 2011. With 29 years of media and communications experience and a keen understanding of the industry’s transformation, she has built a truly integrated digital and data offer and a unique client-centric partnership model that has elevated media to the heart of the communications planning process. Prior to joining MEC, Marla spent 12 years at MediaVest, where she led the Procter & Gamble communications planning assignment for North America, and previously managed a multi-client team that included Avon, Denny’s, Heineken and Norelco. Marla began her career at DMB&B, working across clients including Merck and Burger King, before moving to Ammirati Puris Lintas, where she oversaw the Unilever, Labatt and Nickelodeon Networks businesses. Marla is a member of the 4A’s Media Leadership Council and She Runs It (formerly AWNY), and was also recognized by Advertising Age as part of its “Women to Watch” in 2012. She was honored by the John A. Reisenbach Foundation in 2016, receiving the Distinguished Citizen Award. In her personal time, Marla enjoys spending time cycling and having fun with her husband and two sons.